WHY VNR

pillers mediatracks

Your potential customers are 75% more likely to watch a Video News Release than read text.

 pillers mediatracks

The biggest challenge PR agencies & Clients today face is that:

  • Most of the news channels don’t come to cover the event due to various reasons
  • Also there is always a risk of being misreported, misquoted or negative reportage
  • Your text press release cannot be converted to video news release for the news channels.
  • Your potential customers are 75% more likely to watch an News Video than read text.
  • Your sure fire gateway to reach out to TV viewing audience across India if for whatever reasons TV channels are not able to cover your news / event
  • Video News Releases (VNRs) are the only most effective way to reach the television-viewing audience, while influencing media reporting of news/events.
  • Video News Release ( VNR ) or an Online Video is the key to the future success of your business. It can help differentiate you and your business from your competitors in a succinct format, that is easy to understand and comprehend.
  • Video News Release or a Web video / Online News Video is now considered to be a very powerful and inspiring experiential marketing tool to promote your businesses products & services 24/7.
  • Potential clients want fast & easy to understand information. With the right content, using video news release can be one of the most powerful marketing tools for any business to increase sales, profits & find new customers.
  • Online News video or Video News Release (VNR)  has clearly been around for a while & people are more receptive to video now than ever before, so if you have not used a Video news Release before, now could be the right time to add video to your PR & Marketing activities.
  • Video has the ability to tell stories that quickly engage customers and can help build brand loyalty.
  • 55% of all internet users watch videos daily, while 78% watch videos weekly.
  • More viewers are turning to their mobile devices to watch content than ever before. Online video now accounts for 50% of all mobile traffic. This has been evident with the evolution of smartphones’ larger screens to make viewing content easier.
  • According to the Visual Teaching Alliance, visuals are processed 60,000 times faster in the brain than text, so people often prefer video over text for its efficiency.
  • Most importantly in today’s media environment, people are much more likely to share video content on their social networks, giving brands and businesses a larger reach.
  • Social videos generate 1200% more shares than text and images combined According to Bright Cove.